The parcel is in a way the embodiment of the brand, and this is all the more true when dealing with a 100% e-commerce brand. It thus conveys with it all the values and image that the brand wishes to reflect: aesthetics, humor, luxury, seriousness, etc.
This packaging customization also serves a commercial purpose. Thus, the carton can become an advertising medium or marketing lever that can host promotional messages related to particular commercial events (Christmas, Easter, sales, Black Friday, Valentine’s Day, etc.). The moment when a parcel is opened is an important and privileged moment for the end customer, who discovers the long-awaited products. It is important to take advantage of this increased state of buyer attention to present new products printed directly on the packaging.
The package can also be customized according to the wishes of the end customer, for example as a gift offered and delivered to a loved one. This gives the customer the opportunity to print a personalized photo or message for the person receiving the parcel.
This printing solution can be valuable for logisticians managing multi-brand activities and wishing to offer their customers brand-customized packaging services. The enormous advantage of this type of solution: the ability to print the transport label directly onto the carton, in order to save paper