EU regulation 2025/40: turn regulatory constraints into a logistic advantage

Packaging, long relegated to the background, is now becoming a strategic pillar of supply chains. With the entry into force of European Regulation EU 2025/40, all packaging must be more minimalist, smarter, and more traceable.

Rather than a constraint, this reform can become a powerful lever: optimizing costs, improving performance, and strengthening your environmental footprint. Discover how SAVOYE can help you transform your flows and ensure sustainable compliance.

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Understanding EU Regulation 2025/40 and its impacts

EU Regulation 2025/40 (formerly PPWR) does more than encourage best practices: it imposes a strict set of standards that will deeply reshape packaging strategies for companies operating in the European market.

Reduction of empty space in parcels

Parcels tailored to the products, limiting empty space and excess packaging.

Mandatory recyclability

All packaging must be recyclable, reusable, or compostable.

Ban on certain materials

No more PVC, non-recyclable films, and polluting packaging materials.

Harmonized labeling and traceability

Standardized pictograms/QR codes for tracking materials and sorting.

Faced with these new constraints, the temptation is to take a minimal approach: slightly adjust packaging, add a pictogram, and document flows manually.

But this defensive posture carries real risks:

Hidden costs: Multiple manual micro-adjustments consume time, tie up teams, and create bottlenecks.
Inconsistencies across warehouses: Different practices at various sites or logistics providers can cause compliance gaps.
Non-compliance and penalties: Traceability must be demonstrable at all times, under threat of fines, customs blocks, or reputational impact.

In short, manual adaptation will not be sustainable at scale. Only structural, automated transformation can meet both regulatory requirements and operational performance goals.

The solution? Automate, support, and structure!